All Eyes on FELLE

13 Jan

We were briefed to build awareness and excitement for the second FELLE collection exclusive to Stylerunner through a one-month campaign focused solely on media activity. In response, we developed a tailored press strategy that positioned FELLE as both aspirational and accessible.

Our three phase approach included:

Media Previews

Ahead of launch, we secured early interest by pitching the collection and Elle Ferguson for interviews across trade, news, and fashion outlets. This led to brand features, founder interviews, and an exclusive shoot and interview with The Daily Telegraph timed to coincide with launch.

Launch:

At launch, we broadened our reach with podcast opportunities, brand features, and shopping placements. We also amplified visibility by pitching assets from the FELLE launch event to The Daily Telegraph’s social pages.

Sustain

Post-launch, we maintained momentum through continued digital gallery placements, ensuring FELLE remained top of mind with media and consumers alike.

CAMPAIGN RESULTS