Jellycat Celebrates Winter Whimsy in Sydney
On Wednesday 12th November, Jellycat and Portobello PR hosted an in-store event with Australian media and influencers, to celebrate the launch of the new shop-in-shop at David Jones Elizabeth Street.
We welcomed key media, influencers, and Jellyfriend’s to experience the newly unveiled Jellycat shop-in-shop in the Sydney CBD for a breakfast event. Guests explored the Jellycat space which was brought to life with festive touches and a display of the Christmas 2025 Collection - a cosy celebration of winter whimsy where alpine adventure meets classic holiday cheer. Beloved characters like Bashful Bunny, Bartholomew Bear, Amuseables Hot Chocolate with Marshmallows, and Amuseables Toastie Pink and White Marshmallows were on hand to charm and delight with guests hugely excited by the breadth of range and products they had not laid eyes on before!
Later that afternoon, we hosted our six Jellyfriends for an intimate lunch at the Hacienda Sydney, complete with harbourside views over Circular Quay. They enjoyed dedicated one-on-one time with Anthony from Jellycat, connected with one another, and shared their love for all things Jellycat. Of course, Jellycat Jack was seated proudly at the table and provided lots of content opportunities!
This experience brought together passionate Jellycat enthusiasts in a vibrant Australian setting, fostering genuine connections and celebrating the joy and creativity that define the Jellycat brand.
