Skinstitut Spa Takeover

On 23rd September 2025, Skinstitut celebrated the launch of their Limited Edition Glycolic Scrub 14%, infused with Davidson Plum extract, with an intimate facial event at The Parlour Room in Redfern. Across the day, 13 guests joined us for bespokeSkinstitut facials, including key media from News.com.au, 7News, Daily Mail, RUSSH and POPSUGAR, alongside leading beauty and lifestyle influencers such as Max May, Helena Vestergaard, Bella Clinton and Lucy Neville.

Guests were welcomed into a serene, content-friendly space featuring elegant purple florals and campaign-inspired branding reflective of the new Glycolic Scrub and its packaging. Attendees were given time to capture content before being guided through their tailored facial experience. Each guest departed with a personalised skincare routine curated by their therapist, along with a branded goodie bag featuring Davidson Plum chocolate, a Skinstitut headband and a purple smoothie to continue the glow-at-home experience.

The response to the new Glycolic Scrub 14% was overwhelmingly positive, with attendees praising its results and notably complimenting its beautiful scent.

As a result of the launch activity, the event generated 33 pieces of social coverage.