Ardell MEGA Lash Event

Portobello PR held a day celebrating global beauty company Ardell at La Porte Space in Rosebery on March 31st, 2022, with major media, influencers, and MUAs in attendance. Key digital editors, KOLs, influencers, TikTokers, makeup artists, creatives, and freelancers were among those in attendance. Sessions throughout the day were held to ensure each guest was taken through the full range of products, where the Brand Manager Bruna Baeta could speak to each product range, providing guest with key knowledge and recommendations. Each guest received a gift bag upon arrival, which included the new Eco Lashes. Along side this, guests were encouraged to go around the room and stock up on Ardell on all their favourite products and also gave them the confidence to try new products!

We had Six product stations featuring Ardell's, full range of products, spanning across numerous categories. Aqua Lashes, Eco Lashes, Cult Classics, Naked Lashes, Brows, and Nails which definitely brought the space to life. Along side this, an all exclusive dedicated make-up station, featuring skilled makeup artists, Maria Yousif and Ariela Dundovic, applied lashes to guests and gave them a little touch up. The event wouldn’t of come to light without Life Without Andy photographer Ned Simes, who was on hand to capture the event. Catering provided light appetisers through the day, as well as refreshments from Santa Vittoria and coffee from the on-site cafe. It was a fantastic opportunity to meet the Ardell team, discuss future content creation prospects and potential story leads strengthening relationships these relationships for the brand.

 
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