GUESS Spring Handbag 2022 Showing
On Wednesday 6th of April, Portobello PR held a showing for GUESS’ Spring Handbag 2022 collection, which showcased a vast range of new styles to key media and influencers.
The space was transformed into an Italian inspired summer, with pastel florals from Hermetica, with GUESS branding and campaign imagery and video throughout the space. Photography was done by Life Without Andy, who captured the product imagery and guests interacting with the space throughout the day. Images were then sent to guests accompanied with the GUESS handle, for them to share on their socials with results.
The guest list encompassed a variety of fashion and lifestyle influencers, KOL’s and key fashion editors, including; ARE Media, Grazia, Yahoo! and Enroute. Key influencers that attended included; Amy Castano, Simone Holtznagel, Unice Wani, Cynthia Taylu and Suzan Mutesi.
The day provided the opportunity to discuss potential story leads, opportunities for content creation and to build a relationship with key contacts.
At the end of the day, guests were gifted a bag of their choosing from the Spring Handbags collection.