CROCS PRE AUSTRALIAN FASHION WEEK GIFTING SUITE 2025

In the lead-up to Australian Fashion Week, we hosted a high-energy, supermarket-inspired showcase, spotlighting the latest Crocs styles from the bold Bae Clog and Slides to the Echo Wave, as well as Crocs backpacks and crossbody bags. Designed to build brand hype and pop Crocs top of mind as the ultimate must-have shoe this Fashion Week, the event attracted over 135 top-tier media, influencers, models, and stylists, generating a reach of over 30 million through more than 200 gifted pieces. 

Our curated guest list included a dynamic mix of stylish talent, fashion editors, and high-impact digital creators, many of whom were attending or walking in Fashion Week shows. Attendees were invited to personalise their Crocs at an interactive Jibbitz™ charm station, turning their footwear into statement pieces ideal for front-row and street-style moments. With an immersive brand experience complete with music, drinks, and food, we celebrated individuality, embraced emerging talent, and connected with both loyal Crocs fans and fresh faces, all while driving on-ground visibility and organic content in the lead-up to Fashion Week.