Vans Premium Old Skool Music Collection

On the 20th of February 2025, Vans launched the Premium Old Skool Music Collection in Sydney, Australia. Vans hosted an exclusive event to celebrate the fusion of iconic style with the energy of music culture.

The event took place at China Heights in Surry Hills, the heart of the music and art scene, where we invited key influencers, media, and industry VIPs to experience the new collection firsthand. Guests were immersed in a night filled with music, fashion, and exciting new launches. The energy was brought to life by DJ Angelica Osuji, who kept the vibe going, while attendees enjoyed drinks from Pals, Raw C, and Noot, paired with mini sliders and branded chips.

The overall objective of the event was to create mass awareness for the Vans' new collection in the Australian market, connecting with both the music and fashion communities while driving social media engagement.

As a result of our efforts, we secured 170 placements across digital and social media, achieving 5,911,422 impressions.