E.l.f. Melbs event

On Wednesday, February 26th, Portobello PR hosted an exclusive, fun-filled brunch at the stunning Higher Ground in Melbourne, bringing together key beauty influencers and media to celebrate e.l.f. Beauty’s latest launch: the Power Grip Matte Primer and the brands partnership with key retailer Priceline

With 23 key guests, the event was all about immersing everyone in the world of e.l.f. as they discovered the newest formula behind the Power Grip Matte Primer, while enjoying a fun and educational brunch experience.

The event generated 60 social media posts, with a massive combined reach of 5.9 million - with all guests showcasing the newest primer across their social platforms.

All of our guests left with a bespoke e.l.f. branded goodie bag filled with e.l.f. holy grails for them to take home.