Rare. Bouncy blush dinner

On 6th March 2025, Rare Beauty hosted an intimate dinner at Mimi’s in Coogee to celebrate the launch of the highly anticipated Rare Beauty Bouncy Blush, arriving in-store and online at Sephora on March 27th.

The evening welcomed 18 top-tier influencers for an exclusive preview and hands-on experience of the exciting new launch.

As a result of the event, we secured a total of 95 placements across social media, generating 16,326,600 impressions. Additionally, the event provided an opportunity to strengthen relationships with past talent while fostering new connections, all while creating maximum buzz for Rare Beauty and its latest launch.

The following report details each element of our activity and recaps all coverage achieved as a result of our efforts for the evening.