essano Spa Takeover

To celebrate the launch of essano's Vitamin C SuperGlow range, we hosted an exclusive media spa experience at Fayshell in Bondi Junction.

• The aim of this event was to give essano the opportunity to reconnect with key beauty and skincare media in an intimate one-on-one setting, showcasing the new range while unveiling the brand’s refreshed direction and positioning.

• Editors from top tier publications such as Australian Women’s Weekly, Mamamia, 7News.com.au, News.com.au, POPSUGAR and BEAUTYcrew were in attendance.

• Guests were fully immersed in the essano experience, with branded moments, florals and displays thoughtfully placed throughout the venue.

• The event flow included a brief introduction to the range and brand messaging from the essano team, followed by a 45-minute facial treatment designed to highlight the glow-boosting benefits of the products using the new range.

• Media then had the opportunity to “shop” the range from a curated display wall and share feedback with the brand team on their experience and favourite products.

Overall, the event drove in-depth education for media, offering a unique opportunity for key editors to engage with the essano team and experience the product launch first-hand, while also supporting us to drive editorial coverage for the new Vitamin C launch.