What the E.L.F?

On Wednesday 11 and Friday 13 of June, Portobello PR hosted a high-energy, fully immersive pop-up activation on behalf of e.l.f. cosmetics, in Paddington, Sydney.

On Wednesday evening Key media, influencers and e.l.f. enthusiasts were invited on a journey through all things eyes, lips and face, highlighting e.l.f.’s holy grails and bringing their cult-favourite Power Grip Primer to life.

Guests were introduced to the new Jumbo Power Grip Primer, and were encouraged to participate in interactive installations including, touch-up makeup services, monkey bars, and a ball-pit to create content moments. Complimentary margarita pizza slices were served to all guests in our e.l.f. branded pizza boxes while Power Grip cupcakes and e.l.f. cocktails also fuelled guests.

On Friday morning, we welcomed over 300 consumers to immerse themselves in e.l.f.’s holy grail product offerings and discover the engaging displays, shadematching makeup services and complimentary coffees.

All guests received a bespoke e.l.f. branded goodie bag, filled with the e.l.f. holy grails for them to take home.