A Morning of Wellness with endota

On 17th June 2025, endota marked the launch of their new performance+ serums with a thoughtfully curated wellness experience at Hyde Hacienda, Sydney. Guests explored the science behind performance+ through interactive touchpoints and an expert panel discussion, hosted by endota Founder & CEO Melanie Gleeson alongside our MC and skin expert, Gemma Dimond. The event was delivered in two sessions – one tailored to media and influencers, and another welcoming endota’seson alongside our MC and skin expert, Gemma Dimond. The event was delivered in two sessions – one tailored to media and influencers, and another welcoming endota’s consumer community.

Leading into this moment, Portobello PR facilitated a series of one-on-one media appointments on 1st April with Melanie Gleeson, offering key editors from ten top-tier Australian titles, including News.com.au, Harper’s BAZAAR, Retail Beauty and more, an exclusive preview of the new range. Melanie also met with some key editors on the morning of the launch event, from some of endota’s key paid media titles - Marie Claire and Mamamia.

As a result of our integrated PR approach, the launch activity generated an overall of 215 pieces of coverage, reaching a combined audience of over 26.8 million.