HEYDUDE LAUNCH PARTY

Written By Charlie Boyce

On Thursday 13th February, HEYDUDE marked its official launch into the Australian market with an unforgettable evening of music, cocktails, and product displays. The event took place at the North Bondi Surf Life Saving Club, offering stunning views overlooking Bondi Beach in Sydney, Australia.

  • We welcomed over 168 media, influencers, stylists and KOLs through the doors where we showcased HEYDUDE’s iconic core collection of lightweight, form-fitting shoes from SS25.

  • To further amplify brand awareness during the week of the launch event, OOH flyposters were secured in prominent locations around Sydney.

  • We also secured paid media partnerships with the Daily Mail, see HERE, and SneakerFreaker which is scheduled to go live w/c 24th February (pending approval).

  • We are also expecting forthcoming coverage from Inside Retail, following an interview with Tamara Francis and Terence Reilly.

  • We also engaged two key Australian fashion influencers, Abbey Steanes (92.6K) and Lachlan Mitchell (140K), see Lachlan’s live IG reel HERE to create engaging social content during, and pre/post event.

Charlie Boyce
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