Morphe Pool Club

On 25th November 2025, we hosted the Morphe Cheek Thrills Summer Club at Oxford House Pool & Roof Terrace in Paddington to celebrate the Cheek Thrills collection. Across the evening, 84 guests, including media, influencers, MUAs and industry guests, immersed themselves in a vibrant Morphe paradise styled in signature Cheek Thrills pink tones.

We brought the Cheek Thrills range to life through considered touchpoints including fresh pink florals, oversized pool balloons, a custom ‘Cheek Thrills’ pool float, striped towels, branded coasters, wall and Hollywood mirror decals, and product displays throughout the venue. Morphe lip products were also integrated into the setup to further showcase the brand.

Guests enjoyed a themed poolside drinks menu featuring the Morphe Margarita (with branded ice cube), Cabana Cosmo, Morphe Mocktail and rosé, while DJ Lady Chika set the tone with an upbeat girly-pop soundtrack. MUA Jess Marsden hosted a makeup top-up station, giving guests the opportunity to trial Cheek Thrills firsthand.

In addition to the main event, 11 VIP influencers stayed overnight at Oxford House, welcomed with branded in room touchpoints, product displays and curated goodie bags.

The response to the event was overwhelmingly positive, with guests sharing strong social content throughout the evening. The event generated 194 pieces of coverage, and a reach of over 24 million.