Summer Fridays x Sundays Bondi Activation

On 21st November 2025, we launched a two week consumer activation for Summer Fridays in partnership with the on trend Bondi cafe, Sundays Bondi. Throughout the activation, customers were able to purchase a limited edition Pistachio Cloud Foam Matcha, with each purchase accompanied by a sachet sample of the Gentle Reset Daily Exfoliating Pads.

To celebrate the launch day, the first 100 customers in line received their matcha complimentary, creating a long queue of excited consumers. We styled the cafe with intentionally minimal branding, including Summer Fridays door decals, A5 strut cards with QR codes linking to MECCA, and an A-frame outside the venue. Each matcha cup featured a branded sticker, encouraging customers to capture and share content of their drink and sample. The cafe’s green interiors aligned seamlessly with the product packaging, creating a cohesive, natural brand presence.

We visited Sunday's Bondi on launch morning to capture content, with the response overwhelmingly positive. Customers queued before doors opened and left thrilled, many sharing content of their experience across social channels.