Summer Fridays Spa Takeover

On 25th November 2025, we hosted an intimate Summer Fridays facial experience at LUME Spa to celebrate the launch of the Gentle Reset Daily Exfoliating Pads. Across the day, 12 key media and influencers joined us to enjoy bespoke Summer Fridays facials and connect with the brand firsthand, including Kristina Mendonca, Jayme Jo, Charlotte Argyrou and Cynthia Taylu.

Guests entered a serene, elevated setting featuring elegant white florals, premium minimalist styling, and thoughtful branded touchpoints, including a front window display, treatment room mirror decals, and a full Summer Fridays takeover of the ground retail floor, where products were showcased across all shelves. Green juices in branded Summer Fridays glass bottles were artfully displayed in the retail floor sink, creating a hero content moment, accompanied by madeleines dipped in green chocolate to match the product packaging.

Before their treatments, attendees were encouraged to explore the space and capture content, and were provided with a branded robe while waiting for their facial. Post-treatment, guests enjoyed a branded green juice and madeleine to complete their experience. Each guest departed with a curated gift bag featuring the Gentle Reset Daily Exfoliating Pads, a selection of Summer Fridays’ hero products, a branded notepad, a thank you comp card, and their branded robe, which proved a guest favourite.

The event generated strong momentum, achieving 37 pieces of coverage and reaching over 1.5 million, including amplification across Instagram Stories from key talent.